Blockchain PM Jobs #24
And where are the crypto user stories?
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Crypto needs more real users. Adoption and usability are key to realizing decentralization's full potential.
A perspective shift is needed to build crypto products real users will use. Most projects build from the ground up. This isn't surprising since most projects are started by developers.
It's necessary to shift this bottom-up perspective. It needs to be balanced by a top down approach, with users at the top.
In my experience, a top down approach starts with user stories.
What do we want the user to do with our crypto product?
What are we hoping to empower the user to achieve when they use our crypto product?
The answers to these questions flow from a project's missions and values. The user stories then feed into requirements.
Defining user stories provide a powerful organizing structure for a project's product development process. Doing this also gets the team thinking from a user perspective.
Since most crypto projects start with the technology, they don't work from user stories. Then, once launch approaches, there's “no time” to develop the stories. This means many projects launch, yet struggle to attract users.
Because of this, the first step I usually take when working with crypto PM clients is to define the user stories. From there we usually figure out how to converge them with the bottom up development work that's already underway.
This allows us to continue the work that's started, while directing it toward products real users will use.
So next time your development process feels stuck, chaotic and/or without direction, think about pausing, if even for a couple days. Then take a little time to sketch out a rough set of user stories. After that, consider how to merge the two, before the development engine revs up again.
My experience has been that these steps get teams unstuck, help them feel recharged and result in products more likely for real users to use.
And now, on to this week’s jobs…
General Pulse - Steady to Accelerating 😐
Chief Product Officer for Dapper Labs at Axiom Zen
Head of Product Development for Dapper Labs at Axiom Zen
Technical Product Manager for Dapper Labs at Axiom Zen
Product Manager - Developer Experience at 0x
Product Manager at Unstoppable Domains
Finance Project Manager, Blockchain at Facebook
Technical Product Manager at Chronicled
Technical Product Manager - Ecosystem at Interchain Foundation
Technical Product Manager - Tendermint at Interchain Foundation
Product Owner and Release Coordinator at Holochain
Product Manager - Blockchain Analytics at Coinbase
Data Product Manager at Coinbase
Senior Product Manager at Bison Trails Co.
Product Manager at NEAR Protocol
Product Manager, Growth at Dfinity
Filecoin China Program Manager at Protocol Labs
Filecoin Product & Business Development at Protocol Labs
Technical Product Manager at Oasis Labs
Senior Product Manager at ThunderCore
Technical Project Manager/Scrum Master at Huobi
You can also browse the master spreadsheet I filter to create this list. It includes the raw data master I use to track the job listings.
Catch you next week,
P.S. - Help advocate for more PM’s in crypto by sharing this issue on Twitter 💪